DAVE HEDRICK

Promotional Marketer and Brand Integrator

Creatively Driven   -   Business Minded

THE AD THAT CHANGED MY LIFE

I always knew I wanted to work in the entertainment industry in some capacity. I think it was the appeal of having a creative-oriented job. My first passion was acting and I attended UCLA where I graduated with a bachelor’s degree in theater arts. But always the pragmatist (a trait I inherited from my father), I spent much of my senior year stressing out about what I was going to do with a degree in theater. I was convinced that my most likely post-college career prospect was going to be waiting tables. Then I saw an ad that changed everything.

I was having lunch one day on the UCLA campus reading The Daily Bruin  when a full-page advert jumped out at me. I felt like the headline was literally written just for me. It read: "Think There’s No Place in Business for Someone with a Liberal Arts Degree?"  That answer, at least for me at the time, was an unequivocal "yes!" The ad was for USC’s Annenberg School of Communications and it wasn’t long before I was registered and accepted into the masters program (talk about the power of advertising!).

After graduating from USC, I progressed through my entertainment career at Warner Bros. with roles in media research and audience analytics, syndicated television sales, retail business development, global promotions, partnership and promotional marketing, and entertainment licensing. I also worked extensively with advertising agencies pitching, negotiating and collaborating on concepts utilizing borrowed entertainment equities from Warner Bros.’ massive library of content.

Throughout my career, I’ve had a knack for combining my creativity with the practicalities and fiduciary responsibilities of the business world to deliver strategic and unique solutions for both internal and external stakeholders. It’s been a winning combination and I’m looking forward to bringing these skills to the next chapter in my career.

WORK EXPERIENCE

Creative-Driven Promotional Marketing and Entertainment Licensing Executive with Global Management and Team Leadership Experience.


Warner Bros. Consumer Products


Senior Vice President - Global Promotions, Branded Foods and Studio Licensing

Global role responsible for category management and strategy development for all outbound licensing, entertainment tie-ins and advertising partnerships.


Vice President – Promotional Marketing

Managed all U.S.-based promotional, sponsorship and consumer packaged goods initiatives.


Director – Retail Business Development

Developed marketing and promotional initiatives to drive sell-in and sell-through of licensed merchandise at key retail accounts including Wal-Mart, Kmart and Toys ‘R’ Us.

Warner Bros. Television


Account Executive – Television Sales

Pitched first run and off-network programs and negotiated broadcast licensing agreements for Warner Bros’ syndicated television properties in 30 markets nationally.


Manager – Media Research & Marketing

Worked with various audience analytics to generate and manage media research projects for multiple divisions across the studio.

Group W Productions (Westinghouse)


Media Analyst – Television Research

Developed pitch materials and supported national sales team to help secure preferred time periods on network affiliates for syndicated programming.

MY WORK

From Flintstones vitamins to themed train rides and advertising campaigns:
Click on the links in each category below to check out some of my work.

  • Partnership Marketing
  • Licensed Advertising
  • Event Marketing and Sponsorships
  • Themed Entertainment
  • Motorsports Initiatives
  • Digital Marketing
  • Consumer Packaged Goods
  • Studio Licensing
  • Licensing Category Experience

CONTACT ME

Please feel free to contact me with any questions or opportunities.

[email protected] / 818.481.1836